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VITA COCO POS + ACTIVATION 

Pitch work for Vita Coco, a 360 campaign that revolves around simple retail activation. 

A DRINK FOR EVERY YOU

Vita Coco isn’t just for a single occasion or a certain type of person. It’s a versatile beverage that fits into all of your passions and activities that make you unique…

 

Vita Coco supports the healthy habits that make you, you.

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MAKE HYDRATION A HABIT

Hydration is arguably one of the most important habits you can adopt. Some people are naturally good at it. Others need to set reminders. But there’s not really a cultural hook that makes hydration cool or anything to look forward to.

 

Until Now.

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GROW HEALTHY HABITS

Planting new habits is tough. It takes time. There’s no magic wand you can wave or shortcut you can take.

It just takes consistent attention until one day, it’s a fully grown habit.

 

It’s a lot like growing an actual plant.

Almost too similar.

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FEEL GOOD GETAWAYS

Let's inspire Vita Coco consumers to hit the road in search of adventure. With a focus on balance, we'll curate a collection of experiences ranging from breathtaking kayaking tours to unique dive bar hangs.

 

Grab a couple of friends, a lot of Vita Coco, and fuel up for a feel-good summer.

YOUR SUMMER SIDEKICK

During summer 2022, Vita Coco is going to be your #1 sidekick.

 

Whatever your summertime aspirations are, Vita Coco will be there to help you build and conquer your bucket list as you sip your way  to a feel-good summer.

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