Pitch work for Vita Coco, a 360 campaign that revolves around simple retail activation.
Vita Coco isn’t just for a single occasion or a certain type of person. It’s a versatile beverage that fits into all of your passions and activities that make you unique…
Vita Coco supports the healthy habits that make you, you.
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Hydration is arguably one of the most important habits you can adopt. Some people are naturally good at it. Others need to set reminders. But there’s not really a cultural hook that makes hydration cool or anything to look forward to.
Until Now.
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Planting new habits is tough. It takes time. There’s no magic wand you can wave or shortcut you can take.
It just takes consistent attention until one day, it’s a fully grown habit.
It’s a lot like growing an actual plant.
Almost too similar.
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Let's inspire Vita Coco consumers to hit the road in search of adventure. With a focus on balance, we'll curate a collection of experiences ranging from breathtaking kayaking tours to unique dive bar hangs.
Grab a couple of friends, a lot of Vita Coco, and fuel up for a feel-good summer.
During summer 2022, Vita Coco is going to be your #1 sidekick.
Whatever your summertime aspirations are, Vita Coco will be there to help you build and conquer your bucket list as you sip your way to a feel-good summer.
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