IMAGINATION EXPERIENTIAL TOUR
In collaboration with LEGACY Chicago, We designed mobile Play Doh world of wonder made entirely from kids’ imaginations. Here, we believe there are no bad ideas and anything is possible when you use your imagination. When entering this footprint, kids and parents will be immersed in endless creativity that will inspire unique Play Doh creations and a memorable bonding experience.
ZONE 1: INSPIRE
Kids and parents will enter the footprint and be surrounded by giant kid creations like a watermelon with sunglasses, a green blob creature, and rainbow cheeseburgers. All to get kids inspired.
They’ll then make their way to our Imagination Machine. Here kids can generate ideas to use when they start creating. When they land on one they like, such as Happy Star, they can print it and head to get their Play Doh.
ZONE 2: CREATE
Entering the creation zone, kids will be greeted by a giant rainbow wall of Play Doh! Here, our brand ambassador will assist in getting you the colors you need for your creation.
Wheels will let kids spin to dispense the colors they need.
Then, they’ll look to the sea of fun table islands that make up Imagine Nation’s topography. Here, parents and kids can start playing and putting shape to their imaginations.
ZONE 3: CAPTURE
When the kid’s creation is complete, they’ll walk behind the rainbow wall to the passport station to make it an official citizen of Imagine Nation.
Our ambassador will take a photo while mom enters some basic info on the iPad. This is where she can give her email or phone number to receive the insta-worthy pic and opt in for Play Doh communications.
Once the info is in, our ambassador will print out a custom Imagine Nation passport to give the kid a lasting memory of the experience.
ZONE 4: SHOP
Before leaving the experience, families can pop into the truck and purchase from our mobile Play Doh shop.
Here, we’ll have a selection of the most popular items so the kids can keep shaping their imaginations when they get home.
POS DESIGNS
