BRANDING & IDENTITY
for BIG BON BODEGA an extension of the family owned pizza truck BIG BON, with a new physical space transformed into a deli/Market. Serving up Korean inspired wood fired bagels and hosting an array of pop up Korean food events around the city.
Inspired by New York City Bodegas, that Charlotte Masters (creative director) grew up going to, We created bold primary and secondary logo. The logo consists of a hand rendered typeface, adding textural details, mimicing old school sign painting.
We created both an in-store and a take-away menu. The folding take-away menu doubles as a promotional poster, featuring original artwork by NH DePass.
The original artwork by NH DePass brings together personal story telling imagery from the Big Bon Family, used independently as additional icons of the brand.